Rubio References

Famous Brands Success Story

Project Type:




Locations :

Gauteng, South Africa


View full success story here

​Client overview: 

Famous Brands is Africa’s largest branded food service franchisor. The past two decades have witnessed the Group expand almost beyond recognition, with a market capitalisation in excess of R11 billion, positioned within the JSE’s top 100 companies. 

Famous Brands’ business model comprises a portfolio of 27 brands represented by a franchise network of 2614 restaurants across South Africa, Rest of Africa, the United Kingdom, and the Middle East.

Project overview: 

Famous Brands changed their interior wood care products used by their shopfitters to Rubio Monocoat (RMC) due to previous inconsistencies in finishes and application. This provided a universal standard of execution across all our regions and partners. 

RMC was used in the following restaurant chains: Wimpy, Steers, Thrupps, Fego Caffé, Debonairs Pizza, Europa, Fishaways, BreadBasket and Mugg & Bean.


”Using RMC range of products, and developing our own customised colour mixes, has allowed us to remain authentic within our brand specifications. The overall finish that comes from Rubio Monocoat, has a more natural feel and appearance. Being a 0% VOC product, it’s a safe choice for use in all our food preparation areas”​- Livia Coetzee - Creative Design Head

Product outline (click on product to view): 

Application used on interior: Application used on exterior:
Challenges overcome: 
  • Training of our shopfitters. When we initially started using Monocoat, the sales teams were hands on and ensured they provided the necessary technical and application support with our key Shopfitting partners, within their manufacturing facilities. 
  • RMC developed custom color mixes allowing us to remain authentic with our brand specifications. The overall finish, that came from RMC Monocoat has the perfect finish which allows our customers to relate to the interior of each branch. 

Why choose Rubio Monocoat:
  • The RMC Monocoat team were always available for support and assistance through our specification process, as well as after sales service. 
  • The Toy Safety Certication – As the RMC oil has been tested safe for children’s toys, the implication is that it’s also food sfae for eating surfaces, such as table tops, and food preparation areas e.g. chopping boards 
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