A man in a woodshop is inspecting a beam of wood affectionately

Our mission

Our goal is to protect wood by respecting and enhancing its natural beauty, and colouring it to the personal taste of each customer. This way we are giving the wood a well-deserved extended life, with respect for the environment and people.

Since wood is a scarce material, wood protection is essential. Our mission? To rethink wood care with products that are effective, user-friendly and future-proof. By pushing innovation and committing to ecological production, we aim to set new standards in the industry. Let’s protect what’s valuable – together.

A wooden modern villa surrounded by trees. The wood is treated with exterior wood oil by Rubio Monocoat.

Our vision for circular construction

Building with wood

Wood is one of the most ecological building materials available and therefore a sustainable choice for construction. It's renewable, stores CO₂ throughout its lifespan, and requires far less energy to process than concrete or steel. That's why timber frame construction is gaining momentum across the globe. Add to that its flexibility, speed and aesthetic value, and we know that the future of ecological and circular construction lies in wood.

By making wood last longer, we help reduce waste, extend lifecycles and support a more circular building economy. Our high-performance, one-layer wood protection systems guarantee safety for people and planet, while also saving on product, packaging and transport.

Team photo in a field with a big willow tree in the background

Wood is such an important material for sustainable construction, and protecting it with eco-friendly products is a huge part of our mission. We want to do our bit for the planet, and the Taking Climate Action Site Certificate is a big step in the right direction. Together, we’re building a greener future—one layer at a time.

– Rubio Monocoat

Our ESG goals

Making the difference

We match words with deeds. On top of our ecological products, we are also planting trees and supporting social and ecological initiatives in impoverished regions. In late 2024, our CO₂reduction actions earned us the Taking Climate Action Site Certificate, a proud milestone in our sustainable journey.

Our values

Passion

Passion for wood(working) is what drives us. And with that passion we inspire and help people.

Expertise

We don’t just say we are experts in our field. Our products & services show it and prove it every day. That’s how we build credibility.

Longevity

We focus on innovation to give the planet and your wood a longer life. Sustainability and durability are key for our products.

Trustworthy

You can trust us to provide you with the correct advice and products. We take our time to listen to your needs, because we truly care. Working with our products means that you can trust the end result completely.

Family

We value taking care of each other. Just like a family. We do this in the company for our employees and through the Rubio Monocoat community.

Education

We want to see the next generation of woodworkers succeed. We partner with schools, training programmes, certification programmes, and even have our own educational events.